Advertise With Us

Cerge Media is an independent magazine covering AI, startups, technology, cybersecurity, gadgets and the business of tech, written from London for readers in the UK and beyond. If your organisation wants to reach people who are curious about technology and how it’s changing work and business, we’d be glad to talk.

We keep our commercial work honest and clearly labelled, because our readers’ trust is the thing that makes advertising with us worthwhile in the first place. This page explains what we offer, how we label it and what we won’t accept.

Who reads Cerge Media

We write for people who want to understand technology properly: founders and startup teams, people working in tech and digital roles, small business owners making decisions about software and security, investors and students, and general readers who follow the subject closely. Our coverage has a UK focus, so our readers tend to be interested in British companies, UK regulation and how global tech stories affect them here.

We’re happy to share current audience information with prospective partners when you get in touch. We won’t inflate it, and we’d rather tell you honestly whether we’re a good fit than sell you something that won’t work.

Advertising and partnership options

Display advertising

Standard display ad placements across the site, including on article pages and section pages. Display ads appear in clearly separated spaces and are labelled as advertising. Campaigns can be run across the whole site or concentrated on a particular section, such as AI or Cybersecurity, where that suits your audience.

Section sponsorship

Sponsorship of a section or a recurring series, for example a run of explainers on a particular topic. Our editorial team keeps full control of the content; the sponsor receives a clear “supported by” credit. This option suits organisations that want to be associated with a subject rather than control the message.

Newsletter sponsorship

A clearly marked sponsor slot in our email newsletter. The slot is visually separate from our editorial content and labelled as sponsored.

Events and other partnerships

We’re open to other ideas, such as media partnerships for conferences, competitions or reports. If you have something in mind, email us with an outline.

How we label commercial content

We follow the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code), administered by the Advertising Standards Authority, and UK consumer protection law. The core principle is simple: readers must be able to tell immediately when something is advertising.

Sponsored articles carry a prominent “Sponsored” or “Advertisement feature” label at the top of the page, together with the sponsor’s name. The label also appears wherever the article is promoted on our site, in our newsletter or on social media.
Sponsored content is visually distinguished from our editorial content and won’t be presented in a way that suggests it’s independent journalism.
Where content is sponsored but editorially independent, as with section sponsorship, we use a “Supported by” credit and explain what that means.
Links within sponsored content that pass commercial value are marked with the appropriate attributes for search engines.

We won’t remove or weaken labels at a partner’s request.

Editorial independence

Advertising and sponsorship don’t buy editorial coverage. Specifically:

Advertisers and sponsors cannot see, approve or change our editorial articles before publication.
Advertising with us does not lead to favourable reviews, interviews or news coverage.
Advertising with us does not stop us from reporting critically on your company, your products or your sector.
Our journalists are not involved in selling advertising, and commercial considerations don’t affect what they write.

For sponsored articles, you’ll have an agreed right of approval over the content itself, because it is your advertisement. That approval doesn’t extend to anything else on the site.

What we don’t accept

We turn down advertising and partnerships that would mislead our readers or damage their trust. We do not accept:

Paid links in editorial content. We don’t sell links, “link insertions” or mentions in our independent articles, and we don’t publish undisclosed sponsored posts.
Unlabelled advertorials. All paid content is labelled, without exception.
Gambling, betting and casino promotions.
High-risk financial promotions, including cryptoasset investment promotions, binary options, contracts for difference aimed at retail investors, “get rich quick” schemes and anything that would breach the financial promotion rules overseen by the Financial Conduct Authority.
Adult content and dating services of an adult nature.
Weapons, tobacco, vaping products and recreational drugs.
Misleading or unproven claims, including miracle health products and software that promises results it can’t deliver.
Spyware, stalkerware and hacking services, or anything designed to monitor people without their knowledge.
Political advertising and campaigns from political parties.
Content that is discriminatory, hateful or that targets vulnerable people.

We may decline any advertising or partnership at our discretion, including where we think it simply isn’t a good fit for our readers.

Our responsibilities to advertisers

In return, we’ll be straightforward with you. We’ll agree the scope, format, timing and price of any campaign in writing before it starts. We’ll be honest about whether we think a campaign is likely to work. If something goes wrong on our side, we’ll tell you and put it right.

How to get in touch

To discuss advertising or a partnership, email [email protected] with “Advertising enquiry” in the subject line. It helps if you include:

your name, organisation and website;
what you’d like to promote and who you’re hoping to reach;
the format or formats you’re interested in;
your intended dates and approximate budget, if known.

We aim to reply within 2–3 working days.

Please note that this address is for commercial enquiries. If you’d like us to cover your company or product editorially, send a pitch or press release to the same address with “Editorial” in the subject line. It will be assessed on its news value alone, completely separately from any commercial discussion.