Disclaimer

Last updated: 5 October 2026

Cerge Media publishes news, analysis, explainers, reviews and opinion about technology, startups, AI, cybersecurity, gadgets and the business of tech. This Disclaimer explains what our content is, what it isn’t, and how we handle commercial relationships, errors and links to other sites. It applies to everything published on cergemedia.com, including articles, newsletters and our social media channels.

By reading and using our content, you accept the points set out below. This page should be read together with our Terms and Conditions and Editorial Policy.

General information only

Everything we publish is for general information and editorial purposes. Our job is to report, explain and comment. We try to give enough context for you to make sense of a story, but our articles are written for a general readership. They do not take into account your personal circumstances, your business, your finances or your technical setup.

You should not treat anything on the website as a substitute for advice from a qualified professional who understands your situation. Before you make decisions based on something you’ve read here, particularly decisions involving money, legal obligations, security or your health, please check the information for yourself and take appropriate advice.

Not financial or investment advice

We write regularly about company results, funding rounds, valuations, share prices, cryptocurrencies and wider market trends. None of this is financial, investment or tax advice, and none of it is a recommendation to buy, sell or hold any security, cryptoasset or other investment.

Cerge Media is not authorised or regulated by the Financial Conduct Authority to give investment advice. Investments can go down as well as up, and you may get back less than you put in. Past performance is not a reliable indicator of future results. Cryptoassets in particular are high-risk and largely unregulated in the UK, and you should be prepared to lose all the money you invest in them. If you are considering an investment, please speak to an independent financial adviser authorised by the FCA.

Our writers are required to declare any personal financial interest in a company they cover, as set out in our Editorial Policy.

Not legal advice

We cover regulation, data protection, competition law, intellectual property, employment law and court cases as they affect technology. Our coverage summarises and explains these matters, but it is not legal advice. Law changes, and how it applies depends heavily on the facts. If you need to know how the law affects you or your business, please consult a solicitor or other qualified legal professional.

Cybersecurity and technical guidance

Some of our articles include practical security tips or technical how-to guidance. We aim to make this accurate and responsible, but systems differ, threats change quickly and advice can date. Follow technical instructions at your own risk, back up your data first, and seek specialist help where the stakes are high. For official UK guidance, the National Cyber Security Centre is a good starting point. If you think you’ve been the victim of fraud or cybercrime, report it through the appropriate official channels.

Accuracy and timeliness

We check facts carefully before publication and we correct mistakes. However, we cannot guarantee that every piece of content is complete, accurate or current at the moment you read it. Technology moves quickly: prices change, products are updated or discontinued, companies change strategy, and statistics are revised. An article that was accurate on the day it was published may not be accurate a year later.

Each article shows its publication date, and where we update an article in a meaningful way we note the date of the update. Please take the date into account when relying on any information.

To the fullest extent permitted by law, we accept no liability for any loss or damage arising from reliance on information published on the website. This does not affect any liability that cannot be excluded under English law.

Reviews and product coverage

Our product reviews reflect the honest opinion of the reviewer, based on their use of the product at the time of review. Different people have different needs, and products can change through software updates or revisions. Where a manufacturer has lent or given us a product for review, we will say so. Being supplied with a product never guarantees a positive review, and manufacturers do not see our reviews before publication.

We don’t review or promote products sold in our own shop as part of our editorial coverage.

Opinions

Some of our content is clearly marked as opinion, comment or analysis. These pieces represent the views of their authors. Opinions expressed by guest contributors are their own and do not necessarily reflect the views of Cerge Media. Opinions expressed by readers in comments belong entirely to the people who posted them.

Where we interview people or quote sources, their views are their own. Quoting someone doesn’t mean we endorse what they say.

Affiliate links

Some articles contain affiliate links. If you click one and then buy something, we may earn a small commission from the retailer, at no extra cost to you. This helps fund our journalism.

Affiliate relationships never influence which products we cover or what we say about them. Our writers choose products on editorial merit, and we include affiliate links only where we would have linked to the product anyway. Articles that contain affiliate links carry a clear notice saying so, close to the start of the article and before the first affiliate link.

Sponsored content and advertising

We follow the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code), administered by the Advertising Standards Authority (ASA), and consumer protection law on the disclosure of advertising. In practice this means that marketing communications on our site must be obviously identifiable as such.

• Display advertising appears in clearly separated ad spaces and is labelled as advertising. We do not choose the individual ads served through advertising networks, and their appearance does not mean we endorse the advertiser.
• Sponsored content, where a brand has paid for or has editorial control over an article, is clearly labelled “Sponsored” or “Advertisement feature” at the top of the piece, together with the name of the sponsor. It is never presented as independent editorial content.
• Partnerships, such as a sponsored newsletter or event, are disclosed wherever they appear.

Our editorial team works independently of advertisers and sponsors. A commercial relationship does not buy favourable coverage, and it does not prevent us from reporting critically on a company that advertises with us. You can read more on our Advertise With Us page.

External links

Our articles link to many external websites, mostly as sources so you can check our reporting. We do not control those sites and are not responsible for their content, availability, accuracy, privacy practices or security. A link is not an endorsement of the site or of everything on it. Linked pages may change or disappear after we publish. Please take care when visiting any website and read its own terms and privacy policy.

Images

We illustrate articles using images that are free to use under open licences, such as photographs from Wikimedia Commons, or press images supplied by companies. We credit photographers and licences where we use free-licensed images. Images are sometimes illustrative and may not show the exact product, person or place discussed. Our Copyright & DMCA Policy explains our approach in more detail.

Errors and corrections

We make mistakes, as every publication does. When we do, we want to fix them quickly and openly. If you spot something you think is wrong, please email [email protected] with a link to the article, the specific claim and, where possible, evidence of the correct information.

We will review every correction request. Where we find a factual error, we will correct the article and add a note explaining what was changed and when. Minor fixes such as spelling or formatting may be made without a note. Our full approach is set out in our Editorial Policy.

Changes to this Disclaimer

We may update this Disclaimer from time to time. The date at the top of the page shows when it was last revised.

Contact

If you have any questions about this Disclaimer, please contact Cerge Media, London, United Kingdom, at [email protected].